Longer AI videos are more controllable when you design them shot by shot. Plan the story first, create consistent product or character plates, and reserve editing, pacing, sound and text for the assembly stage.
1. Write a six-shot storyboard where every shot has one job in the story
Write a six-shot storyboard where each shot has one narrative job—hook, reveal, product proof, use case, emotional beat or close. This prevents six visually attractive clips from becoming a storyless montage.
2. Create clean product or character reference images and reuse them across shots
Create a clean product or character reference before video generation and reuse it across shots. Keep the reference free of unnecessary background clutter so identity is easier to preserve.
3. Generate each shot separately with one dominant subject motion and one camera behavior
Generate each shot with one primary subject motion and one camera motion. Short prompts with clear motion hierarchy are easier to iterate than a sentence containing several conflicting actions.
4. Review adjacent clips for identity, lighting, direction of movement and screen position
Place adjacent clips side by side and inspect identity, lighting direction, travel direction, screen position and scale. Fix continuity problems before adding sound or final copy, because editing polish cannot hide a broken cut.
5. Assemble a rough cut, trim for rhythm, then add sound, copy and final color adjustments
Assemble a rough cut first, adjust shot length and rhythm, then add voice/music, brand copy and color treatment. Export only after checking that the story remains understandable with the sound muted.
Create shot [#] of a six-shot product ad. Reference asset: [product/character]. Story job: [what the viewer learns]. Subject motion: [one action]. Camera: [one movement]. Duration target: [5–8s]. Preserve product shape, color and branding from the reference. Do not add text; copy will be added in editing.
Trying to generate the whole ad in one prompt; changing product reference halfway through; putting several actions and camera moves into every shot; adding tiny AI-generated copy inside frames; checking clips individually but not adjacent continuity.
Finish check
The rough cut tells a clear story in 20–30 seconds, the product remains recognizable across shots, motion cuts together cleanly, and text/audio are added in the editing stage where they can be controlled.