A style reference influences the visual language rather than copying the subject. Current parameter names and model support should be checked against Midjourney’s latest docs.
1. Choose references for style, not subject
Pick images because of palette, lighting, material treatment, typography-free graphic language or rendering feel—not because you need the same person or object.
2. Write content independently
Describe the new scene in text without relying on the reference to carry the subject. This helps you see whether the style, rather than the content, is transferring.
3. Apply the style reference
Attach or invoke the style reference using the current web/parameter workflow. Begin with moderate influence rather than forcing the reference too hard.
4. Test across three different scenes
Generate at least three clearly different subjects or compositions. A useful campaign style should remain recognizable even when content changes.
5. Save a repeatable recipe
Record the model version, reference(s), prompt structure, aspect ratio and any style-weight settings so the look can be reproduced later.
Create [new scene/content]. Keep the content independent from the reference image. Use the style reference only for color palette, lighting, texture, rendering character and overall visual mood. No text or logos.
Choosing a reference because of its subject instead of its style; mixing many conflicting references; changing model/settings between every test; judging consistency from only one image.
Finish check
Three or more different scenes share a recognizable visual language, and you have recorded enough settings to reproduce that look later.